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Thursday, June 11, 2026 at 12:04 PM
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Captain’s Log – Next Steps

Captain’s Log – Next Steps

Now that we’re up and running in the Winnemucca office, the real work of pulling all the pieces together into a well-oiled machine begins…

For those of you new here, the quick version of this Local, Community News machine goes like this: In January of 2019, with the help of a dear friend who hated being recognized, I started The Fallon Post as an online news source for Fallon, with no intention of ever printing a newspaper. After much peer pressure, we agreed to one Special Section, which was successful enough that we printed one a month until the pandemic hit and the whole world shut down. Luckily, people turned to us for reliable news they could trust in what had become an avalanche of questionable information.

We figured out how to start printing in November of 2020 and added a weekly print edition to our daily online news. In October of 2024, we added the Fernley Reporter to our print editions, and in December that year, The Pershing Post, both online and print. Last summer, we had the chance to acquire RANGE magazine, a national, quarterly magazine focusing on the American West and the ranching and farming industries that sustain rural communities on this side of the Mississippi. And then this spring we were lucky enough to buy the Winnemucca Publishing papers – the weekly Great Basin Sun and the monthly Nevada Rancher magazine.

With some fancy footwork, the Winnemucca crew stepped up to the task, and we immediately split the Great Basin Sun back into the historical community papers – bringing back the Battle Mountain Bugle, the Humboldt Sun, and turning the Pershing Post into the Lovelock Review Miner as local editions of the GBS.

And now here we are – in great need of streamlined processes, organized efficiencies, and four uninterrupted hours of sleep. So, while we assess our resources, make talent adjustments, expand coverage, and pull it all together, we’ll still be right here… Keeping you posted. Rach


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